Best Agents Practices for the Slower Season

There is a cyclical nature to the real estate market but in recent years with the lower inventory in many markets the pent up demand has kept us busier in November and December than ever.

I never fully bought into hibernating during the slower cycle, as in my experience the quality of clientele was higher even if the quantity was lower. If someone wants to see a house the week before or after Christmas, they probably have a good reason. I've seldom seen much to the contrary.

That said, if the phone isn't ringing and toy do find yourself with time, make use of it. Properly managed, the so-called slower season can set you up for success once the new year starts and the world wakes up again.

1. Clean up your database. Get your CRM humming again. make sure past clients, prospects, friends, family, local businesses and your community affiliations are all properly set up. And all those dead leads in your database probably live indoors as well, so keep them warm.

2. The obvious: holiday greetings. This is one of the few times you have a fantastic reason to call, text, or send a handwritten card or note to stay top of mind with your peeps. Seize the opportunity.

3. Start power using your CRM. Learns the bells and whistles. set up campaigns for the various categories of people. You will never reach your potential without liberal use of your CRM, because your network is your net worth, trite as it sounds.

4. Clean up your online presence. Update your profile on your company website. Do the same with your Zillow, Trulia, and Realtor dot com profiles, as well as your social pages. Spruce up your Facebook business page. Ask past clients for reviews. Give your Google business page a tune up if needed. People are going to google you. Make sure you control the narrative.

5. Get your continuing education done and over. Work on that designation you're considering. You might learn something, and it will reduce your stress when it's time to renew your license.

6. Run down that rabbit hole! What's that project you haven't had time for? What marketing niche has intrigued you but you lacked the time? Have you been delaying making some videos or blogs? No excuses now- rabbit hole away.

7. Prospect. Crazy, huh? FSBO, expireds, ghost leads, the growing list of contacts in your CRM all live indoors and better that you get the jump on that crowd than your competition.

8. Make a business plan with you manager. Do your personality profile. Assess where you've gotten the most past business and lean in. Craft a strategy and make them your accountability partner.

   
   

   What you do in November and December is your love letter to 2025 you.