How New Agents Should Choose a Brokerage

Discussing business models can be tricky, because people are emotionally invested in their brands, and rightly so. There are also hundreds of posts with similar titles, and they all say more or less repeat similar themes, especially when it comes to how commission splits are a bad place to start. If you're a new agent with no clients, 95% of 0 =0.

For some new agents, a team is the perfect place to start because there is mentoring, a steady supply of leads, and accountability. In some respects, this is how I started in 1996 as an understudy to a very successful father/son partnership.

For me, the place to start for a new agent should be first and foremost where they will get the best training. There are some very compelling reasons that I say this.

• This is the largest transaction of most peoples' lives. You owe it to them to know what you're doing.

• Real estate mistakes can be incredibly costly, and that's not good for the client.

• Poorly trained agents are brand killers.

• Poorly trained agents make fewer sales.

• Poorly trained agents don't get many referrals.

• Well trained agents have better and longer careers

• Well trained agents have more and happier clients

• Well trained agents get more referral business.

Given the awesome expense, and complexity of the transaction the most important thing for the agent and the consumer alike is for the agent to know what they are doing first, foremost, and always.

An agent that truly know the craft can go anywhere and write their own ticket. Knowledge and know-how come first. Without professional competence, nothing else matters.

So for me, a new agent should go where they get the best training.